Macdonald Highlands and The Rules for Real Estate Success
As in any other lucrative profession, the competition in the field of real estate can be quite fierce. For every Macdonald Highlands investor willing to put up his money, there are a dozen brokers and agents willing to help them. If the going is so tough, does this mean it’s time to throw in the towel? Definitely not! There are many of us who are doing well in the field of real estate. It takes time and it takes tons of effort. But more importantly, it takes sincerity. I’d like to share with you how I do it.
I organize my game plan. Advertising is the name of the game so I try to be as creative as I can in marketing my product. From time to time, I reach some dead ends but I didn’t let that stop me. I kept on finding more effective ways of trying to reach my clients and letting them know that I am here to help them in their Macdonald Highlands real estate needs.
I organize the time on my hand. The worst thing that a real estate broker or agent can do is to wait for the apple to fall down from the tree. It won’t. I set aside some time for advertising, time for following up clients who showed potential on previous contacts, time to update the list of properties that I can sell and of course, time to brush up my presentation spiel.
I organize my list of prospects. Not everyone has the capacity or the inclination to invest in a property. Even if I were to talk to a hundred people and not one of them truly intends to buy, then I have nothing to show for all the work I’ve done. Developing an eye for prospective buyers is a talent that every real estate broker or agent would do well to develop. I try to observe the client’s body language. It tells a lot about the client’s intentions.
I organize the tools of my trade which in this case is the listing of properties that I am selling. Nothing ruins a broker or agents credibility than trying to sell a property which has already been sold. I make it a habit to check as often as possible on the status of the properties on my listings. I also try to add to it as often as I can. It makes repeat customers realize that I really do my homework and that I have all the necessary contacts to keep up a satisfactory listing.
Most importantly, I take pride in my job. I do this by making sure that every client who walks out of my door walks out with a smile. It’s not enough merely to sell a house at Macdonald Highlands. Making sure that customer’s are satisfied means much more. Having a former customer call up to say how happy they are with their purchase really makes my day. More than that, it gives me the added impetus to go on and make someone else happy. If I can earn a living while helping someone else realize their dream, wouldn’t you say that I have an ideal job?
Everyone has a different point of view when it comes to holding a job in sales. For some, selling is a skill which can be learned. For others, selling is a talent which can be honed. But everyone agrees that selling is a challenge. In can be met and won.