In Business Las Vegas Story on Women – Florence Shapiro
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In Business Las Vegas Story on Women – Florence Shapiro

May 23, 2016 08:59 AM

Owner, Shapiro & Sher Group, Prudential Americana

Florence Shapiro was born into show business. Her Irish mother managed the famed Bluebelle girls — Europe’s sexy dance troupe that performed at the Lido in Paris and in Las Vegas, Tokyo and Hong Kong. Her father was a concert pianist. But, Shapiro, who was born in France, followed a different path.

Her charm and bilingual ability helped her excel in the Parisian real estate market, where she found homes for American diplomats and company executives. But she yearned for travel and adventure.

“My mother taught us to travel very young,” Shapiro said. “She wanted us to know other cultures, other ways of living.”

Shapiro came to Las Vegas in 1973, at a friend’s urging, and never left. Real estate proved a natural fit. Shapiro developed a reputation for service and discretion and honesty, putting her in demand with the valley’s elite.

“I know how to listen to clients. I always make sure they are protected,” said Shapiro, whose cosmopolitan background makes her a popular broker with celebrities and entertainers. “I enjoy dealing with different people and different problems.”

Shapiro opened a satellite office of the Prudential Americana Group in 2000, specializing in high-end residences in Las Vegas Typical residences are priced at $1 million and up. Booming business left Shapiro struggling to keep apace. In 2005, she partnered with Ivan Sher, whom she met through a mutual friend: The Shapiro & Sher group was born.

“Ivan is aggressive and successful. I realized right away that he had the qualities you need to interact with people,” Shapiro said. “He helped me tremendously because you have to take care of your clients. When you get overwhelmed, you’re not doing a good job.”
Shapiro & Sher sold $350 million in residential real estate in 2007.

Prudential Americana Group named the pair its top-grossing team in Nevada for the last five years. Shapiro & Sher recorded $70 million in sales during the depth of last year’s recession; Prudential Americana named them the No. 1 selling team in the nation in 2009. If that weren’t enough, The Wall Street Journal named Shapiro & Sher among the top three real estate teams in North America.

“Our success has always been a team effort,” Sher said. “It is our cutting-edge technology and constant desire to give our clients a unique, concierge-style service.”

The 15-employee company has already closed nearly 100 deals in 2010. Among its high-profile sales, Shapiro & Sher Group is responsible for selling 66 percent of the homes at One Queensridge Place — the twin 18-story high-rise condominium towers at Rampart Boulevard and Alta Drive, overlooking the Badlands Golf Course. Shapiro lives there herself.

She enjoys spending time at One Queenridge Place, using the spa and fitness center and other amenities, when not working. But real estate remains her passion.

“I love the fact that you’re only as good as your next transaction. You’re always looking for the next deal,” Shapiro said. “I love the challenge and the competition.”

– Tony Illia


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